Speakers of the Ukrainian Pension Forum: Tetiana Trehobchuk

PR Director 1 + 1 media
Since 2017 he has been dealing with corporate communications of one of the largest media holdings in Ukraine - 1 + 1 media. During this time, social and PR-projects, which Tatiana takes care of, have won many national and international awards. In particular, European Excellence Awards gold, Effie Awards gold, two In2 SABER Awards, etc.

In 2019, the social project #zabutyprovik started, which is being still mentored by Tatiana's team. This is a large-scale social campaign to combat ageism against the elderly. The basis for its launch was the research that shows that stereotypes have taken root in Ukraine, as if mature people can not be creative, learn new professions or start learning something new. They have lost faith in themselves, feel unnecessary to society and do not undertake to implement their own ideas. The aim of the project is to destroy these myths and inspire Ukrainians to move on.

In total, Tetyana Tregobchuk is 14 years old in the field of communications: until 1 + 1 media she worked in Rinat Akhmetov's charity fund, in the agricultural holding "Dream" (Continental Farmers Group), accompanied projects for the Ministry of Culture (Venice Biennale, Frankfurt Book Fair).

She graduated from the Kyiv Institute of International Relations of Taras Shevchenko Kyiv National University (Faculty of International Relations).

Lidiya Ozadovska
PR manager
+380 (96) 087 07 97

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